New RFID group seeks members

June 5, 2014 – RAIN, a recently formed alliance promoting UHF RFID, hopes to increase membership by hosting a July webinar and offering a discount to those joining before Sept. 8.

RAIN was announced at the RFID Journal Live conference in April 2014, as an industry alliance that promotes the awareness and adoption of UHF RFID (as standardized by GS1 EPCglobal™ and ISO/IEC 18000-63).  RAIN promotes education and marketing initiatives to accelerate the growth and adoption of ISO/IEC 18000-63 / GS1 EPCglobal™ UHF Gen2 RFID in business and consumer applications worldwide.

“New charter members joining founding RAIN members will elect an additional board member at the first meeting of the alliance,” said Steve Halliday, president of RAIN.  “They will also receive a discount on their first year’s membership dues.”

Companies with further questions about the benefits of joining the alliance are invited to attend a webinar on 8 July, 2014 at 10:00am EDT.  Details and a sign-up form can be found on the web site (

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About RAIN

RAIN promotes awareness, education, and initiatives to accelerate UHF RFID adoption in business and consumer applications worldwide. RAIN delivers focused messaging about the benefits of UHF RFID to end users companies and consumers alike. Information on RAIN is available on the RAIN website at or by email at